Tuesday, 13 May 2014

G325 - part 1b - overview of key theories for the exam. Make sure that you have a quotation for each theory that you can use in your essay...


G325 – 1 b - Key Concepts:

Key Concept:
Theories:
Genre
Neal -  difference within genre
Metz – 4 stages
Goodwin
Jenkins
Key signifiers
Iconography
conventions
Representation
Dyer – star
Mulvey
Frieden
Gramsci – hegemonic
Typicality/stereotypes
Conform/Subvert
Lacan
Narrative
Barthes – Codes visual and technical
Levi – Strauss – binary opposites
Todorov – equilibrium/disequilibrium
Propp – spheres of action/ character roles
Mise-en-scene
Audience
Dyer – Utopian pleasures
Uses and gratifications
Maslow
Effects/hypodermic
Segmentation
Demographics/psychographics
Media Language
All of the above – time to deconstruct and show off!
 

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