G325 – 1 b - Key Concepts:
Key
Concept:
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Theories:
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Genre
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Neal - difference within genre
Metz – 4 stages
Goodwin
Jenkins
Key signifiers
Iconography
conventions
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Representation
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Dyer – star
Mulvey
Frieden
Gramsci – hegemonic
Typicality/stereotypes
Conform/Subvert
Lacan
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Narrative
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Barthes – Codes visual and technical
Levi – Strauss – binary opposites
Todorov – equilibrium/disequilibrium
Propp – spheres of action/ character
roles
Mise-en-scene
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Audience
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Dyer – Utopian pleasures
Uses and gratifications
Maslow
Effects/hypodermic
Segmentation
Demographics/psychographics
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Media Language
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All of the above – time to deconstruct
and show off!
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